New wave of social network is changing the way employees communicate and collaborate. Small and distributed IT companies are pioneers in this area, in both usage and technology development. Big companies have been recently awaken. Among the examples are: IBM’s global meetings on SecondLife, Oracle’s inclusion of Web 2.0 into portal product, SAP’s alumni network, etc. Recently Cisco acquired Utah Street Networks just for its software knowhow in social networking and aimed at blending it into its Media Solution Group. Clearly, all signs point toward social networking’s going main stream not far in future, I believe.
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